Developed an emotionally arresting poster campaign for 5 Gyres to move audiences from passive awareness to active volunteering. Moving away from traditional conservation imagery, the concept features technical x-ray illustrations of marine life containing five distinct pieces of plastic. By highlighting the iconic, mass-produced "Thank You" shopping bag inside the animals' skeletons, the design leverages a familiar symbol of industrial consumerism to create a powerful, provocative connection between human habits and ecological impact.

Art Direction, Typography, Message: Steven Wimberley

Illustrations and Concept: Marinna Cardona

5 Gyers Logo: Luke Kiely - www.lukekiely.com/#/5-gyres/