For the fifth annual Waiting to Exhale asthma education conference in Nashville, the goal was to transform dense, heavy medical information into an engaging, accessible brand experience. Drawing from my personal, lifelong experience navigating asthma education, I anchored the visual identity with a stylized, edited lung illustration. Surrounded by floating particles and a dreamlike, cool-toned palette of navy, purple, and gray, the design shifts the perception of respiratory health from clinical to inviting. This cohesive system scales seamlessly across environmental banners, programs, badges, apparel, and motion graphics.

(Note: Found imagery was sourced and heavily edited to establish the core brand graphic.)