To support the launch and ongoing promotion of the children’s book The Blue Dog and The White Horse, I built a cohesive digital presence and expanded the story's universe into tangible consumer products. I manage the comprehensive social media strategy across Facebook and Instagram, driving engagement with parents and educators. To deepen young readers' connection to the story, I designed and produced accompanying activity books in both full-color and print-friendly black-and-white formats, alongside a curated line of promotional merchandise and custom event swag.