This project modernizes the identity and packaging of Red Diamond, a staple brand with over a century of heritage. To align with sustainable practices, the traditional plastic bottle was replaced with a fully recyclable aluminum can system, shifting the creative canvas from a transparent container to a full-wrap graphic surface. This allowed for an expanded brand narrative, integrating Red Diamond's rich history directly onto the label through curated typography and imagery. The overhaul is anchored by a strategic refresh of their iconic, 100-year-old logo—modernizing the identity while maintaining market equity and staying within manufacturing budgets.